Six biggest takeaways from “The Personal MBA” by Josh Kaufman:

• Accumulation: “Over time, the Accumulation of small helpful or harmful behaviors and outputs produce huge results”

This connects me to James Clear’s 1% rule, that I wrote about a few days ago. Getting 1% better every day leads to a ~37% improvement at the end of the year, while getting 1% worse puts you back to 0.

The process of compounding consistency.

• The Expectation Effect: “The best way to surpass expectations is to give your customers an unexpected bonus in addition to the value they expect.”

Yes, now is the time to reel them in with your *amazingly* written e-books.

• Reactivation: “Reactivation campaigns are the easiest and most profitable marketing activities you’ll ever try”

Develop ways to keep your customer base hooked on your product, content, or service.

• Hook: “Brainstorm a list of words and phrases related to your primary benefit, then experiment with different ways to connect them in a short phrase.”

This is solid actionable advice on writing hooks.

Just Do It.

(See what I did there.)

• Permission: “Asking permission to follow up after providing free value is more effective than interruption.”

Nothing is more bothersome than desperate salesmen. Asking permission provides an opportunity to build trust and relationship.

• Point of Market Entry: “Discovering where probable purchasers start looking for information after crossing the interest threshold is valuable.”

Identify target audience. Position yourself in front of their eyes.